Project Overview
Château des Vallées de la Rose is a fictional vineyard brand conceived to explore the process of creating a full visual identity from the ground up. I led the concept development, art direction, and brand system design, blending classical vineyard aesthetics with modern refinement. The result is a brand rooted in legacy but designed for today's premium wine market.
This project embodied the delicate balance between honoring winemaking traditions and creating a contemporary presence that stands out in a saturated market. Every element—from typography to material selection—was chosen to evoke the sensory richness of fine wine appreciation.
The Challenge
This project presented several key design challenges that required thoughtful consideration:
- Create a brand that feels premium, timeless, and grounded in tradition
- Balance heritage elements with clean modernity
- Develop a full identity system from logo to packaging
- Ensure aesthetic consistency across digital and print assets
- Convey quality and craftsmanship through every brand touchpoint
The Solution
I crafted a flexible brand system that captures the essence of winemaking heritage while feeling distinctly contemporary:
Typographic Logomark
A refined wordmark inspired by château engravings and wine estate crests, with subtle modern proportions
Rich Color Palette
Drawn from nature: deep burgundy, forest green, warm parchment, and accents of antique gold
Packaging Design
Premium bottle labels blending handcrafted textures with minimal layouts and subtle embossing details
Adaptive System
Scalable assets that maintain brand consistency across bottle labels, gift boxes, digital touchpoints, and print collateral
Typography & Color System
Packaging Suite
Brand Guidelines
To ensure the brand's integrity across all applications, I developed comprehensive guidelines that address every aspect of the visual identity:
Logo Usage
Typography
Color System
Photography
Digital Application
Brand in Action
Results & Reflection
This project allowed me to stretch beyond UX and into pure brand artistry. I wanted Château des Vallées de la Rose to feel like it could exist on a shelf in Bordeaux or Napa. It's a reminder that storytelling and identity are just as vital as function—especially when building emotional connection through design.
The brand system successfully bridges old-world elegance with contemporary design principles, creating a visual language that feels both timeless and relevant. Through this work, I deepened my understanding of how materiality, typography, and composition can convey subtle brand messages about quality, heritage, and craftsmanship.
While fictional in nature, this project exemplifies my approach to brand design: meticulous attention to detail, a deep respect for context and history, and a commitment to creating cohesive systems that work across all mediums and touchpoints.
